Leighton Engage Blog

What if I told you the 8-second attention span research that overturned the marketing world a few years ago is a fraud? 

Video is a unique tool to develop brand affinity. When created, promoted, and optimized correctly, video can close the gap between you and your...

Email marketing: it's one of the longest-standing digital marketing concepts. And while most digital marketing strategies have changed completely...

In today's world, it is vital that your company is present and active on social media. When you are unfamiliar with the world of social media it can...

You can’t just sit down at your desk and nail down an offer for your inbound marketing strategy. Well, maybe you can. But that doesn’t mean it’s...

Every company has a marketing goal or two—a challenge they’re up against or a concern they want addressed. Whether it’s to increase engagement on...

As Bob Dylan said it best, the times they are a- changin '. And with the web, the times are a- changin ' faster than ever. You and your business...

All the steps in the Inbound methodology are important, but the convert step, in my eyes, is the sweet spot in the process. The conversion stage is...

Writing is likely not at the top of your growing list of things to do. Even if you are a jack of all trades in your field and able to handle just...

As a marketer, there is one thing I rely on to guide my decisions regarding future strategy and past efforts—data. Fortunately, in today’s digital...