Auto Dealer Recruitment
The Challenge
This company faced a hiring issue. They needed technicians and they
were not getting a high enough volume of applications. They needed to
hire three technicians over a 12 month period.
The Solution
We recommended an aggressive advertising campaign using targeted
video, display ads, and search engine marketing to reach specific individuals who were currently working at other auto dealers or were in the market for mechanic jobs.
.jpg?width=2000&height=1047&name=Untitled%20design%20(18).jpg "Untitled design (18)")
Focused On Results
2
APPLICATIONS PER WEEK
steady increase each week
3+
JOBS FILLED IN SIX MONTH
several technicians added to pipeline
0.23%
CTR DRIVING TRAFFIC
to website
Video Ads
SHOWED WHY
change jobs for a better way of life
722
SEM DISPLAY CLICKS
"automotive jobs near me"
Key takeaways
The combination of specifically targeting video ads to people who were already working at auto dealers with the search ads for people searching for automotive jobs allowed us to build name recognition in the market for the client and turn them into the premier dealer that people wanted to work at. They now have all automotive technician openings filled and have a pipeline of applicants for future openings.
Do You Need Help With A Blitz Campaign?
Work with our experts to get you on the right track.
