The Challenge

Faced with the task of hiring for multiple positions across two businesses, the need arose to attract qualified candidates efficiently.

The Solution

To address this challenge, the strategy began with a website overhaul, enhancing the overall user experience and placing a strong emphasis on the careers page. A new site was developed, highlighting the enticing aspects of working for the client and streamlining the application process with a concise form. To maximize outreach, various
digital marketing tactics were employed. These included targeted campaigns to educate job seekers about available positions, leveraging channels such as Display, Search Engine Marketing, Pre-Roll, and Streaming TV. The goal was to efficiently communicate the job opportunities and attract qualified applicants to simplify and expedite the hiring process for the client’s businesses.