General Recruitment
CASE STUDY
The Challenge
Facing recruitment challenges in the central Minnesota market with a
shortage of applicants.
The Solution
Faced with a recruitment challenge in the central Minnesota market
and a shortage of applicants, we implemented a targeted digital
marketing strategy leveraging Display and Pre-Roll. Our approach
focused on educating the audience about the enticing benefits,
emphasizing the potential to earn around $70,000 annually,
offering Monday to Friday work hours, requiring no prior experience,
and providing individuals with control over their earnings. This tailored
campaign aimed to capture the attention of potential applicants and
address their specific needs, ultimately driving increased interest and
engagement in the recruitment process.
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FOCUSED ON RESULTS
60
hIRES IN ONE YEAR
INCREASED APPLICATIONS
1,577,273
IMPRESSIONS SERVED
1,209
DISPLAY CLICKS
Key takeaways
Having a consistent marketing effort against a targeted audience increased knowledge of the opportunities which
in turn created more applications on the website and more hires for the company. Within the year they are no longer
hiring for account managers in the central Minnesota market and are shifting their recruitment efforts to other
positions.
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