Power Sports Dealer
The Challenge
This company faced a lack of a cohesive marketing strategy, with sporadic efforts that failed to leverage co-op funds effectively. The marketing initiatives lacked focus and did not align with a structured customer journey.
The Solution
We initiated a comprehensive review of all existing marketing
activities, documenting investment levels, goals, and their place within
the customer journey. Our approach involved recommending digital
marketing tactics that complemented the current efforts. To enhance
brand consistency, we transitioned from purely sales activation to a
more balanced brand campaign and message.
Focused On Results
185.4%
Leads Increased
Central Minnesota site
102.74%
Keyword View Increase
from 730 to an impressive
7,571 at one location
3,086.4%
Quote Click Increase
with 701 "Request a Quote" clicks
Key takeaways
At the end of the annual campaign, the client had three of its four locations achieving record gross sales, with all locations up year over year. The strategy of pulling people through the customer journey proved itself by more leads to the website, and more sales at the stores. We were able to utilize co-op dollars that were expiring previously and now were being put to use which benefitted the client and the manufacturer. Overall, we saw great success in every aspect of the campaign.
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